DURU KELECHI IKEMSINACHUKWU

Social Media Manager • Meta Ads Specialist • Performance Marketing Strategist

About

Results-driven Social Media Manager and Meta Ads Specialist with proven expertise in paid social advertising, performance marketing, and digital campaign strategy across Facebook and Instagram. Skilled at managing multi-account Meta Ads Manager environments, optimising conversion campaigns, and delivering measurable ROI for Nigerian businesses and growing brands. Demonstrated success driving 41,000+ audience reach at sub-₦100 CPM, achieving CTRs exceeding 13%, and growing page engagement by over 3,800% through data-led creative strategy. Adept at audience targeting, A/B testing, budget management, and analytics reporting using Google Analytics, Meta Pixel, and platform-native tools. Combines deep knowledge of the Nigerian digital consumer market with a creative approach to content strategy, Reels production, and brand storytelling to deliver sustained customer acquisition and brand awareness.

Work

8 Market Days (8MD)

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Digital Marketing Specialist & Meta Ads Manager

Lagos, Lagos State, Nigeria

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Freelance / Contract

Summary

Manage multi-account paid social advertising campaigns across Meta and other networks, delivering exceptional ROI and audience engagement for growing brand footprints.

Highlights

Managed paid social advertising across two Meta accounts, overseeing 19 simultaneous campaigns (Awareness, Traffic, Lead Gen, App Installs, Engagement).

Achieved a reach of 41,022 users at a CPM of ₦93.60, reducing cost-per-thousand impressions by 88% compared to the account average.

Generated a 13.53% CTR and ₦5.67 CPC on the 'Your Competitor' Instagram Traffic campaign, generating 361 link clicks at minimal cost.

Boosted Facebook Page views by 3,800%, visits by 2,000%, and link clicks by 29,800% through a paid Reels-first and organic strategy.

Conducted granular cost analysis to identify and reallocate ₦27,144 in low-performing ad spend, significantly increasing account ROI.

Formulated and presented comprehensive monthly CEO-level performance, billing reconciliation, and strategic recommendation reports.

Planned and executed cross-platform paid campaigns (Spark Ads on TikTok, promoted posts on Twitter/X, and built monthly content calendars).

Foundation of Truth Assembly (FOT)

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Social Media Manager & Content Strategist

Surulere, Lagos, Lagos State, Nigeria

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Ministry / Non-Profit

Summary

Formulated and executed digital communications and social media strategies, driving organic growth and content reach across platforms.

Highlights

Developed and executed a 6-month Digital Gospel Communication Strategy covering platform selection, video production workflow, and audience growth.

Wrote and produced cinematic video promo scripts and directed short-form Reels content, blending copywriting with high-engagement editing.

Delivered full YouTube SEO packages including optimized titles, descriptions, tags, and thumbnail briefs to boost organic discoverability.

Created and managed a structured content calendar for Instagram and Facebook to align sermon series and community events.

Independent / Various Clients

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Freelance Digital Marketer & Media Buyer

Lagos, Lagos State, Nigeria

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Freelance

Summary

Deliver tailored digital marketing, media buying, video production, and analytics services to diverse commercial clients.

Highlights

Delivered complete commercial video production package for BiBigizeR Power Capsule, including scene-by-scene breakdowns and AI video prompts.

Designed and built a Google Forms-based client intake system to streamline onboarding and creative brief collection.

Audited and optimized media buying CVs for ATS compliance, improving keyword alignment and interview conversion rates.

Generated automated board-level procurement reports using Python/ReportLab, streamlining financial and analytical client reporting.

Expanding analytics skills in Power Pivot, DAX, and Excel to build advanced financial and campaign ROI dashboards.

Education

National Open University of Nigeria (NOUN)

Nigeria, Nigeria
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Bachelor of Science (B.Sc.) Computer Science

Languages

English

Igbo

Certificates

AI and Machine Learning Certification

DeepTech Ready & Data Science Nigeria (DSN)

Meta Certified Digital Marketing Associate

Meta Blueprint / Fushure Learning

Digital Marketing Certification

Google Digital Skills for Africa (Google Skillshop)

Social Media Marketing Certification

HubSpot Academy

Skills

AI & Workflow Automation

n8n, AI Agents, Prompt Engineering, RAG & Pinecone, Gemini, Node.js (Reporting), Automation Pipelines.

Analytics & Performance Tracking

Meta Pixel Setup, Google Analytics, Google Tag Manager, Conversion Tracking, A/B Testing, ROAS, CPC, CPM, CTR, CPA, Audience Targeting.

Data Analytics & Reporting

Microsoft Excel (Power Pivot, DAX), Campaign Analytics, Budget Reconciliation, Ad Spend Reconciliation, Cost-per-Result Analysis, Google Forms.

SEO & Digital Strategy

YouTube SEO, Keyword Research, On-page Optimization Fundamentals, Google Search Console, Media Buying, Digital Marketing Strategy.

Paid Social & Digital Marketing

Meta Ads Manager, Facebook & Instagram Ads, TikTok (Spark Ads), Twitter/X Ads, Conversion Campaigns, Lead Generation, Email Marketing.

Creative & Content Production

Video Scripting, Reels Production, Short-form Copywriting, CapCut, Adobe Creative Suite, Canva, Content Calendars.

Projects

FOT Assembly — Digital Gospel Communication Strategy

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Summary

Architected a comprehensive 6-month digital communication framework and video workflow for FOT Lagos.

BiBigizeR Power Capsule — Commercial Video Production

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Summary

Conceptualized and produced an end-to-end commercial production package for a vehicle engine treatment product.

AI Automation Portfolio — n8n Projects

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Summary

Designed and deployed 5 custom n8n-based AI automation systems, integration pipelines, and RAG architectures.